EXPANSION OF TRAINING

• All PAE graduates initiate their training by re-doing and perfecting all the fundamentals (all of the 12 steps of jewelry manufacturing processes), to top industry standard – minimum of 90% for each fundamental is required, in order to manufacture high-quality jewelry.
• Thereafter, all of the complex commercial & traditional jewelry manufacturing techniques required to manufacture high-end classic international jewelry, are taught.
• With these skills-sets mastered, a wide spectrum of jewelry pieces can be manufactured.
• Priority is given to this to prevent any learners from leaving with techniques that become outdated, thereby rendering them unemployable.
• The industry is becoming technologically advanced, and investment is required to facilitate training, and also to maintain competitive advantage in the international arena, especially in the current exchange rate R v v $ v ¥ :– according to pundits, the weak rand is not likely to improve, and this affords us the opportunity to enter the export markets.
• Further Training for employees – PAE upgrades all their employees, and especially the Teachers, up to S.Artisan level and also as assessors – continuous process.
• Expansion of PAE infrastructure (tools, equipment, machinery, space, learner numbers) was achieved organically over 14 years – this was achieved by analyzing the generic factors across the whole industry – for example:
- Market Demand – what does the jewelry industry actually need in order to grow?
- Poor learning outcomes within the sector teaching industry - Graduate Unemployability – why have we got c2500 unemployed graduates currently on the street?
- SETA requirements.
- Government/Sector requirements – why is our jewelry industry not growing, why are we not exporting, especially in current favorable foreign exchange environment, and especially since we can prove that we caneffectively train people to international standards?

• Why are current training methodologies within the sector failing? We believe this is primarily because the teaching industry uses predominantly a “simulated environment” system – this is not real interactive on-the-job experiential training.
• Each PAE expansion BATCH was a controlled event – it took place under the auspices of QMS > ISO-9001/2008 international certification, in order to ensure the same high-quality teaching methodologies to each student was not compromised.
• We plan to retain more of our top “Super Artisans” as trainers, so they can create the next generation of S.Artisans.
• Our S.Artisan training is at a higher level than the current Level-4/ Diploma courses produced by the sector’s teaching institutions.
• In the interim, we anticipate our current 95% placement rate will drop slightly, as the top graduates are kept within the company to train the next generation.
• More attention was given to the ‘weaker’ learners – the company prioritized taking students from ALL provinces, from a wide spectrum of:
- Industry.
- Unemployed.
- FETs/TVETs, UoTs, Schools for the disabled (Currently deaf learners).
- This also guarantees that students from ‘weaker’ universities are afforded the same opportunities of success as those from the ‘stronger’ institutions.
- Otherwise, they would’ve fallen through the cracks and would not have been in the industry today.
-This is because they arrived at PAE absolutely unemployable, and would not have succeeded without highly specialized and dedicated training.
• It is imperative that the ‘weaker’ ones are nurtured more than the ‘stronger’ ones, as one would do in a family environment.
• This program seeks to empower HDSAs by compensating for weaknesses in literacy and numeracy levels within HDSAs, by providing highly specialized training to ensure fit-for-purpose credentials, so that even the HDSAs with serious disabilities in such numeracy and literacies levels, may finally exit on the same high levels of international employability, in the hand-manufacture and mass-production environments.

EXTENSION OF SITE: TRAINING TO OTHER COMPANIES

• Pneuma has signed SLAs & MoUs with a number of companies (starting in Cape Town) to expand our successful training programs to these companies, by delivering effective industry-relevant training using Pneuma’s training programs.
• The MQA Seta has agreed to support us with this initiative.
• This initiative will further be expanded as we negotiate with more companies .
• We are presently concentrating on companies in the Cape with KZN next on the list, so we don’t saturate the local (Gauteng) market.
• SMME development for companies linked to Pneuma accreditation that need funding – for example, infrastructure funding for training.
• This will ensure that their spend goes towards building their SMME company, and not only for training needs, so we can transform the industry.

SMME Development & Incubation

• Pneuma’s initiatives have resulted in the development of a number of SMMEs & Entrepreneurs we’ve trained, by encouraging our students to develop their entrepreneurial skills whilst they are still training.
• Students are developed as follows:
- They are given the flexibility and encouraged to develop a client base within their areas.
- We allow them to in-house design and manufacture their own jewelry pieces for their clients, as encouragement for their entrepreneurial development (i.e., grow your clients, whilst you grow yourself).
- They are assisted in-house on business practices: for example, supply of materials (gold, silver, stones) and on costing structures for the jewelry they produce for these clients.
- They are permitted and assisted to manufacture the pieces in-house, as the quality of jewelry produced must be to top industry standard, and reflect positively on the student as well as the company.
- The pieces produced are then sold to clients, and the profit remains with the students.
- All pieces manufactured form part of the training Portfolio of Evidence.
• Pneuma has over the last 2 years financially assisted and provided space and all services, to an HDSA lady to run her 100% black owned SMME business from the premises and to render services to the industry.
• We are looking at expanding the SMME incubator by expanding sales – we will then use this as a conduit for our start-up SMMEs to grow the retail side of their business, by accessing a much larger market for sale of their product.
• This is because the SMME start-ups don’t yet have the ‘name’ in the business, and need all the help they can get – since we’ll be assisting BOTH their manufacturing processes AND the retail side of their business.
• We are planning to increase our SMME Incubation program (funding-dependent).
• Our Students’ work is also exhibited at the IJL London, HKTDC Hong Kong and Jewellex SA exhibitions, and permanently at Pneuma Jewelers.

Thank you to all of our VIP stakeholders